Design Your Own newspaper ads

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Many people in business lay-out (design) their ads. The old adage "if it is To Be It Is Up To Me" prevails. Do it yourself and you get what you want. Many newspaper salespeople are poor people want to convey the design department, and slowly the evidence. The result is a listing of errors, not approved by the customer.

If charges are moderate, you may be able to afford a graphic or an advertising agency. It costs nothing to find out, callA few advertising agencies in the phone book for an account rep. Explaining the market for an agency and let them ask questions. Be determined rapidly, there will be a long time to come.

There is much to say to find a way for someone who can guarantee your ads are not you using your talents for what is best to run your business. Design (own ads for a furniture store I visited had a complete drafting table, magnifying light mirror, and glue-pot) is in a cornerabout the same as you set your own losses and asked the plumber to come by and check.

Your ad will draw attention to less than eight tenths of a second must be a reader. You must stop the reader's eye in less than a second, and hold it for at least three seconds to make a good impression. Remember the ads that you pass when you fly read the newspaper, some of them faster than you can say, "one-Mississippi" () half a second.

Collect a folder of ads that will attract your attention. CollectList of hot words. There are texts and lists, sell on the Internet of "words. Entering" words that sell "in a search engine.

Always emphasize the benefits

A feature is what something is. One advantage is that it does. Put the benefits of your product or service, not the features. People do not buy anything for a function, but always buy the products for the benefit of the permit of operation.

The jury is still out on the effectiveness of color against the cost of the paint.Check out the big boys, but most do not, with the color in display ads (only the car dealers), for some reason.

There are not enough ego

Take a look at any type of paper and count the mug shots of the owner, images of children or staff. Do not forget to mention the pictures of the building trade or awarding contracts. I can only sell to advertisers, not sell, the customer. The paper uses ego all the time to sell more ads. People posters are particularly notorious for this practice.Focusing on the benefits and remember to smile, head and shoulders shot.

Put on the shelf

After putting together an ad, put on the shelf, in a drawer or a file on your computer for a day. What we do not see or think. Wait at least 24 hours to give a fresh look. You can remove at least 5 words? It is more difficult to sell, with fewer words. Do not confuse the ads read, do not know. Everything must be so big? Cut a third, and you can buy more for the sameMoney.

Selling the benefits associated with the class and advertising can be very effective.

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